Abigail Jacobs

Abigail Jacobs

Abigail Jacobs

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2023 Abigail Jacobs

About Me.

Digital Marketing, Strategy, E-commerce

Results-driven and highly creative marketing professional with over 19 years of expertise in developing and executing successful marketing and ecommerce strategies across multiple channels. Demonstrated ability to lead cross-functional teams, manage budgets, and deliver exceptional results. Adept at leveraging data-driven insights and market trends to drive brand awareness and increase customer engagement. Passionate about innovation, strategy and driven to maximize business growth.

I’m seeking a challenging role as a marketing / digital director to bring my expertise and leadership skills to an organization committed to growth and making an impact

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Personal Information

  • Name Abigail Jacobs
  • Residence South Africa
  • Address Cape Town
  • Email jacobs.abigail@gmail.com
  • Phone +27 82 692 2941
  • Freelance Available
Download Resume

SERVICES

Strategy

Developing and executing effective plans to achieve business objectives.

Content Marketing

Creating and distributing valuable and relevant content to attract audiences.

E-commerce

Managing end-to-end e-commerce service for businesses.

Commerce

Leading strategic planning and revenue growth for businesses.

BRANDS I'VE WORKED WITH

TESTIMONIALS

She is deadline driven, thorough and well-rounded in thinking. She is a good team player who is always willing to assist her direct and peers alike. Her advanced marketing and sales expertise make her a rare breed that is critical in today’s highly disruptive and ever-changing business world.

Mbuso Khoza

Condé Nast CEO

Abigail brings a calm, polished energy to the room. She is highly driven and extremely positive, and solution focused. She displays a good balance between being structured when she needs to be and creative.

Kate Zaaiman

Newmark HR Director

Abigails professional input on our communication strategy, with an emphasis on creating consistent communication and messaging across our multiple distribution channels. Her input in the formation of a launch communication strategy for new policy we launched into the SMME market has made a valuable contribution to the success of the policy.

Sebastian

Marketing Director

My Resume.

EXPERIENCE

  • 2023 2021

    HEAD OF ECOMMERCE AND DIGITAL MARKETING:

    TURRIM INTERNATIONAL

    As the Head of Ecommerce and Digital Marketing, I am Responsible for Overseeing All Aspects of Digital Marketing,
    Including SEO, Social Media, SEM, Google Ads, Content Creation, Photography, Video Production, Influencer Marketing, and Affiliate
    Marketing. I also Manage Ecommerce Functions, Such as Web Development, Payment Systems, Courier Integration, UX/UI Design, Lead Generation, Online Sales Funnel Development, Product Promotion, Customer Retention, and Strategy Formulation and Implementation.
    My Portfolio Consists of 3 Brand Websites and 4 Ecommerce Websites, and I Am a Driving Force Behind the Creation and Implementation of the Digital Marketing Strategy.

  • 2021 2020

    MARKETING EXECUTIVE

    FAIRCAPE LIFE + FAIRCAPE HEALTH

    Accountable for the Comprehensive Marketing Function for Six Villages Comprising 1000 Homes, as well as the Marketing Requirements of Six Medical Centers. Adopting a Hands-On Approach to Both Strategy Development
    and Implementation

  • 2020 2019

    HEAD OF MARKETING

    NEWMARK HOTELS

    Accountable for Developing and Implementing the Overall Marketing Strategy for Both B2B and B2C Projects. As the Head of Marketing, Responsible for Overseeing a Portfolio of 26 Properties, Including Hotels, Restaurants, Spas, and Conferencing Venues.

  • 2019 2011

    BRAND AND COMMERCIAL DIRECTOR

    CONDE NAST – GQ, GLAMOUR, H&G

    Responsible for Forecasting and Managing Quarterly and Yearly Strategies, Expenditures, and Business Profit Objectives. Negotiated and Managed Supplier Agreements and Engaged in Extensive National Travel to Supervise and Direct Sales, Project Management, Event Planning, Digital Content Creation, Graphic Design Teams.

  • 2011 2009

    REGIONAL SALES MANAGER

    PRIMEDIA CAMPUS MEDIA
  • 2009 2007

    AGENCY & DIRECT ACCOUNT MANAGER

    HEART RADIO/ KAGISO MEDIA
  • 2007 2006

    ACCOUNT MANAGER

    COLOURWORKS
  • 2006 2005

    CLIENT SERVICE EXECUTIVE

    TBWA AD AGENCY
  • 2005 2003

    ACCOUNT EXEC

    MEDIA 24

EDUCATION

  • 2003 2000

    DIPLOMA IN MARKETING AND ADVERTISING

    CAPE PENINSULA UNIVERSITY OF TECHNOLOGY
  • 2023 2017

    SHORT COURSES

    VARIOUS ONLINE PLATFORMS

    Amazon FBA, Business Model
    Innovation, Web Development
    Bootcamp, Business Strategy –
    Agile Organization Systems,
    Web design, Complete Digital
    Marketing, Google Analytics, Google Search
    Console, Google Ad Manager,
    Word Press, Hubspot, Zoho,
    Business Disruption

  • TO BE COMPLETED 2016

    PGDIP MARKETING MANAGEMENT

    UNIVERSITY OF CAPE TOWN

MARKETING MANAGEMENT SKILLS

StrateGY ANALYSIS & PLANNING

93%

Communication skills

82%

Leadership skills

85%

Analytical skills

90%

Creative thinking

75%

DIGITAL MARKETING AND E-COMMERCE SKILLS

Search Engine Optimization (SEO)

85%

Digital Content marketing

87%

Conversion rate optimization

89%

Data analysis and reporting

95%

CRM

79%

Portfolio.

  • All
  • Omni-channel campaigns
  • Brand

Book Design

GQ Father’s Day Celebration

Omni-channel campaigns

GLAMOUR South Africa Women of the Year 2018

Omni-channel campaigns

GLAMOUR x TRESemmé’s VIP party

Omni-channel campaigns

 TABAC Original brand ambassador

Omni-channel campaigns

Door Hangar

Back Pack

Brand

Business Card

Creative Cup

Notepad Design

GQ Best Dressed Men of the Year 2017 in association with Jameson Select Reserve

Omni-channel campaigns

My Blogs.

Traveling

Top Beaches In The World

May 10, 2021

Contact me.

LET'S TALK

    jacobs.abigail@gmail.com
    Cape Town, Western Cape, South Africa
    +27 82 692 2941